Sharpie is connecting consumers online by letting them explore ways to be creative with the brand and sharing it with others online.
The campaign uses Facebook and YouTube to give advocates a place to demonstrate the ways they’ve Sharpie’d their lives. You can check out the gallery at Sharpie Uncapped. YouTube also sports how-tos for decorating shirts and other “useful information,”
The effort is also buttressed by the Sharpie Squad, a broad mix of creative but wholesome folk, like mommy bloggers.
http://www.sharpieuncapped.com/
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