Sometimes marketing over promises and under delivers. Microsoft recently launched this video for their soon to be released evolution of the Xbox 360 platform that gives us a glimpse into the future of gaming. Microsoft is not known for over delivering on its products, so let’s hope it’s not all hype.
Monopoly goes Worldwide
09/11/2009
Monopoly City Streets is an online multiplayer version of the game Monopoly on an unimaginable scale. Now is your chance to be the greatest property magnate the world has ever known.
Goal of the game is to involve people from all over the world; they will be challenged against one another in an online game of Monopoly turning the globe into one giant game board, using Google maps to enable it. The game is similar to the board game, but lets you play on any street in the world – literally. Built on Google Maps the site gives the player $3 million in virtual cash to buy pretty much any street in the world and then build 3D buildings on their purchases.
The ultimate goal for players is to reach the billionaire level and qualify for the Monopoly World Championships. The official launch will be in October and it will run for four months.
Sharpie Get’s Social
09/09/2009
Sharpie is connecting consumers online by letting them explore ways to be creative with the brand and sharing it with others online.
The campaign uses Facebook and YouTube to give advocates a place to demonstrate the ways they’ve Sharpie’d their lives. You can check out the gallery at Sharpie Uncapped. YouTube also sports how-tos for decorating shirts and other “useful information,”
The effort is also buttressed by the Sharpie Squad, a broad mix of creative but wholesome folk, like mommy bloggers.
http://www.sharpieuncapped.com/
Frito-Lay and NFL are Calling All Families
09/06/2009My agency teamDigital just launched a new online campaign for the NFL and Frito-Lay encouraging households to prove that they are the NFL’s “most fanatical family.” And the Frito-Lay is prepared to reward that enthusiasm with a trip for six to Miami to enjoy Super Bowl XLIV from a VIP suite in Dolphin Stadium.
The “Calling All Families” promotion is asking entrants to submit a photo of their families and/or friends in full-on football mode—decked out in NFL gear, or demonstrating their best game faces, or just in position around the tube with snack supplies at the ready.
Interactive Advertising 2.0
09/05/2009
Advertising & marketing are going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. This presentation offers a new model for marketers looking to create brand value in a 2.0 world.
Advertising in the Digital Age
09/04/2009
The emergence of digital media has created some very fundamental and important changes in the world of advertising. New digital technologies are creating a wide range of new possibilities for two-way communication and measurement. The power of promotions to cut through clutter and capture consumer interest and attention is also beginning to blur the line between advertising and promotional marketing strategies. These changes are redefining the rules for advertising in the digital age.
Disruption is Dead
We live in an increasingly crowded media environment. The average consumer is disrupted by thousands of unwanted advertising messages every day. Many of those messages are repeated with a frequency that just creates clutter and forces consumers to ignore the message. Even finding the right customer and placing an advertising message in front of him or her does not guarantee interest.
From Clicks to Conversions
09/02/2009For over a decade, Website publishers have relied on an old advertising model: Publishers provided advertisers access to online viewers, and the more desirable those viewers, the more online publisher charged for banner impressions. Like the early days of television this model worked (for a while), but as advertising clutter increased and consumers began to see banners as noise click-through rates have dropped to an all time low.
Marketers are now shifting their focus from a one dimensional awareness approach to integrated marketing strategies that leverage the engagement cycle to move consumers from awareness to conversion.
iPhone Continues to Grow as Ad Platform
09/01/2009
Madison Avenue is plowing more resources into a new marketing medium: Apple Inc.’s iPhone.
In the past several months, companies such as Burger King Holdings Inc., Zippo Manufacturing Co. and Lions Gate Entertainment Corp. have experimented with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within other popular applications for the device.
At the most basic, marketers are taking advantage of the iPhone’s advanced video and screen capabilities by creating streaming video ads. But some are taking things further by offering ads disguised as apps. The latter allow users to do such things as play games or manipulate images by touching the phone’s screen.
